Challenge Marketing - Play To Win
Challenge marketing empowers your brand to reach the next level. To challenge industry leaders we must be smarter, more strategic and aggressive in everything we do. There is no settling for the status quo.
PIE’s Eight Doctrines of Challenge Marketing
- Identify Competitors' Weaknesses:
We develop a deep knowledge of your brand, the category and your competitors to determine your strengths and your competitors' weaknesses…and then we develop a marketing strategy to exploit those weaknesses. - Remain Discipline-Neutral:
PIE is no one trick wonder. We don’t force any one direction. We develop integrated programs using the best mix if marketing disciplines that highlight your strengths. - Don’t Lose Anything In Translation:
Large integrated campaigns used to mean multiple agencies, turf wars and project management nightmares. Not anymore. Working with PIE, you keep it all in one place so every element works effectively with each other and no efforts are duplicated. - Have Reinforcements:
PIE has strategic partnerships when we need experts in specialized disciplines. This structure streamlines the process for you and ultimately saves time and money. - Waste Nothing:
Money is precious, so why waste it? PIE never spends money just to spend money. We are structured to be efficient and everything we do delivers against the brand strategy. - Deliver Senior Level, Insight-Based, Creative Thinking:
There is no B team at PIE. The senior level people who help develop your campaigns are there from beginning to end. - Provide Quantifiable Results:
Whether it’s increasing sales, driving more website traffic, or increasing positive sentiment, our programs have measurable results to know when program elements are effective and when money should be allocated elsewhere. - Be Inspired:
Working with challenger brands doesn’t limit us. It inspires us. While some agencies brag about working with category leaders, we brag about helping underdogs succeed.