Category: Helpful Resources

Shopper Insights White Paper

Posted: March 20, 2012

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The word “insight” is one of the most misunderstood and misused words in marketing, but it is also one of the most important. What we mainly see in the market... » Read Full Article

Shopper Marketing Key Principles White Paper

Posted: February 9, 2012
This white paper is based on a survey Shopper Intelligence conducted for the Shopper Expo back in October. Their goal was to gauge the consistency of organization’s shopper marketing principles across the... » Read Full Article

ICANN Generic Top Level Domain

Posted: October 17, 2011

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In June of this year, the Internet Corporation for Assigned Names and Numbers or ICANN for short, finally announced their approval the creation of generic top-level domains (gTLDs) for brands, companies and... » Read Full Article

Social Media Breadcrumbs (2)

Posted: July 7, 2011

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How to Syndicate and Automate Your Feed Across Social Media Channels (Part 2) While there are numerous tools that allow you to automate syndication of your content to single platforms like Twitter or... » Read Full Article

Social Media Breadcrumbs (1)

Posted: June 30, 2011

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How to Syndicate and Automate your Feed Across Social Media Channels (Part 1) When most marketers think social media one of the first things that come to mind is “time drain”. Sure, social... » Read Full Article

70 Things Every Computer Geek Should Know.

Posted: April 15, 2011

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Everyone has, at one time or another, stared into the face of the office IT guy with a look of utter confusion when you were told your USB in your CPU was... » Read Full Article
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