Leadership

Bradley Hajart  -  Creative Director/Managing Partner

For over 15 years, Brad has been the creative mind behind the marketing for some of the world’s largest brands including Pepsi, Lexus, Pizza Hut, Wyeth, Capital One, Procter & Gamble, General Mills and Brown-Forman.

Now with PIE, Brad has found his true calling. He has taken his learnings from big name clients and adapted them to help challenger brands ensure their marketing messages have a fighting chance of making an impact with consumers. Brad gets in the trenches with clients to truly understand their brand and develop a unique plan of action to help each individual client succeed. At PIE, Brad has his hands in everything to ensure work is creative, strategic and on point. If you are going to take on your competition, you want Brad leading the charge.

 

Paul Randon  -  Director of Content/ Partner

As the role of a copywriter has evolved, Paul has successfully evolved with it. From traditional advertising copy, to online copy keeping SEO in mind, to content marketing and conversing with consumers through social media, Paul has done it all for clients of many sizes. Over the past decade, Paul and his team have constantly shown they can write creative and intriguing copy across every medium, and can fit it together in smart and powerful integrated campaigns. Paul is adept at matching a client’s tone and style as well as developing a voice from scratch for start-up brands or companies that feel like they need a fresh change. For challenger brands, Paul proves the pen is mightier than the sword.

 

Chris Brace  -  Strategist

Christopher is a classically trained consumer packaged goods marketer with Shopper Marketing, brand management, traditional advertising, and promotions experience with some of the top companies in the US. What makes him unique is his ability to draw from this diverse level of experience to build effective strategies, communications, and programs for both the consumer and the shopper.

For over 15 years, Chris has been honing his insight-based approach to be the perfect weapon for challenger brands. He has a supernatural ability to discover the strengths and weaknesses in a brand and category and distill the findings down to simple insights that relate to customers. Needless to say, you want Chris on your side.

 

Carvel Avis  -  Director of Technology

When it comes to development geek-speak, Carvel is one of the best. What sets Carvel apart is his ability to easily translate complex jargon for the average Joe, which is rare and essential when many clients don’t have anyone on their team that speaks the language of development.

Skilled in many areas of interactive development, Carvel specializes in backend service, setup technologies and database integration, server-side Flash, and communications with PHP and mySQL. He’s an expert at creating digital properties and systems that allow challenger brands to get the most bang for their buck.

 

Magdalena Rivera - Account Director
In her 8 years as account manager, Magdalena has worked on a variety of campaigns in which she employed strategic integrated solutions to ensure the success of each program. She has a wealth of experience working with traditional media, innovative niche outlets, interactive and digital executions, and event marketing, including product launches, consumer shopping, promotions and giveaways. She has spent a majority of her career in the entertainment and consumer product industries. Magdalena is a proactive, goal-driven and instinctual problem solver who is eager to tackle new challenges and also takes pride in being a strategic, yet creative, thinker.