Nissin Social Media
When products take two minutes to cook and cost less than a buck, they don’t tend to linger in a consumer’s mind. For Nissin, creators of dorm room staples like Top Ramen, Chow Mein, Big Cup Noodles and Cup Noodles, the challenge was to create a unified voice across a range of brand names and deliver it across social in a way that not only engaged consumers, but also told the brand story of each tasty product.
If “likes” were the only thing it took to create a successful social page, they’d sell them in bulk at Costco. With this fact in mind, we created a strategy that focused on actually engaging fans while simultaneously getting our message across. That meant a two-pronged approach, personality to draw in fans paired with promotions to keep Nissin growing. While the NOM-ber of Nissin fans quickly skyrocketed, we continued our storytelling across eCRM, promotions, digital couponing, social influencers and even a strategic partnership with FYE stores. Ramen men and “Souper Heroes” may have seemed like a stretch for a traditionally conservative brand like Nissin, but we were able to walk the perfect line to keep them comfortable and their fans engaged.