NINJ came to us with few tools to develop new patient leads. The neurosurgery category is notoriously difficult for the average patient to understand. Often there is little time to research all the possibilities when neurosurgery is needed. NINJ needed to make themselves known to people searching for care who may not have been up to speed with medical jargon.
We developed focused digital marketing campaign with an SEO and SEM strategy to clearly identify the terminology that prospective patients were searching. The new and improved SEO helped capture inbound leads. We developed outbound support through direct mail campaigns to doctors’ offices and patients to cultivate referral relationships. In the first three months alone, the practice generated more new inbound marketing leads from the marketing efforts than during the previous three years combined.