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Humane Society of the United States

Humane Society of the United States


Fighting for a great cause nationwide, the Humane Society of the United States uses an impassioned and dedicated voice to raise awareness for animal rights. HSUS often works on short notice to impact the legislation of complex, controversial problems through issue advertising. With their quick turnarounds and high level of advocacy, HSUS needed to be able to whip up impactful campaigns to raise awareness and rally the masses.

Our Solution:

PIE partnered with issue and policy advertising agency TenCAPITOL to create an insight-based process that allowed us to swiftly create attention-grabbing print and outdoor advertising campaigns. Quickly absorbing complex issues, we found key insights and were able to give the animals in danger the voice that they so badly needed. Not only did the cause and issue marketing campaigns help deliver positive legislative results, but many gained extra media attention through local broadcast, radio and newspapers, which helped sway public perception for the Humane Society of the United States initiatives. In Texas we ended horse slaughter, in Pennsylvania we battled caged pigeon shoots, in California we protected condors and in Maryland we saved black bears.